The Myrtle Beach housing market is ending 2025 on a steadier note. Mortgage rates have leveled in the mid-6% range, new listings are increasing across the Grand Strand, and builders are using meaningful incentives to capture buyer attention. For anyone planning a move to the coast, November data points to a market where patience and preparation can pay off.

As of early November 2025, the average 30-year fixed mortgage rate sits around 6.22%, according to Freddie Mac’s weekly survey. While rates aren’t returning to pandemic-era lows, this stretch of stability is giving buyers room to budget confidently.
Tip: Plan using an interest-rate range of 6.0%–6.75% and focus on homes that meet your comfort level rather than waiting for an unrealistic drop.

In the Myrtle Beach area (ZIPs 29572 and 29577), September data from the Coastal Carolina Association of REALTORS® shows continued improvement in supply:

• Single-family homes: New listings up 45.6%, inventory up 22.0%, and the median sale price at $525,000, down 5.0% year over year.

• Condos and townhomes: New listings up 15.9%, inventory up 9.8%, and the median price at $238,500, a 2.6% increase.
  Homes are spending more time on the market—about 120 days for single-family and 168 days for condos—which means buyers can evaluate properties carefully and negotiate on repairs, credits, or timing.

Nationally, about two-thirds of builders are offering incentives, and more than a third have reduced prices by roughly 5%, according to the National Association of Home Builders. That trend is visible across Horry County as well, where local builders are advertising rate buydowns, closing-cost assistance, and design-upgrade packages. In some communities—especially around Carolina Forest and Market Common—the adjusted cost of a new home can rival similar resales.

PODS ranks Myrtle Beach – Wilmington among the nation’s top inbound destinations for 2025, while U-Haul’s 2024 Growth Index placed South Carolina at #1 for net moves. That consistent migration supports long-term demand even as national trends fluctuate. Buyers relocating from the Northeast and Midwest continue to be drawn by the area’s lower property taxes, mild winters, and expanding healthcare and technology sectors—all factors that sustain property values.

For coastal buyers, insurance plays a larger role in true affordability. FEMA’s Risk Rating 2.0 ties flood-policy premiums more closely to property-specific risk, and the South Carolina Wind and Hail Underwriting Association has announced a rate increase effective February 2026.

When evaluating homes, factor in projected insurance, HOA dues, and ongoing maintenance. Including these costs early creates a realistic monthly picture and helps you compare properties more accurately.

• Get pre-approved early; well-priced homes still attract attention.

• Compare new builds and resales side by side—builder credits can shift the math.

• Watch days-on-market trends; longer listings may offer room for negotiation.

• Secure insurance quotes before making final offers, especially near the water.

• Track monthly market updates to spot seasonal shifts in inventory and pricing.

As Myrtle Beach heads into the final weeks of the year, conditions favor buyers who balance patience with preparation. Mortgage rates have steadied, inventory has expanded, and builder incentives remain active. A thoughtful approach—one grounded in up-to-date data and full cost awareness—can turn this steady market into an opportunity for long-term value.

If you’d like clear, current insight into local listings, community trends, or upcoming builder releases, The McAlpine Team at RE/MAX Results is always available to share experience-based guidance for your next step along the coast.