If your home in the Myrtle Beach area has been sitting on the market longer than expected, you’re not alone. Inventory has grown, and buyers have become more selective as interest rates stay elevated. In late 2025, the average property in Myrtle Beach spends about four months on the market, compared with roughly half that time a few years ago.

The good news? Homes are still selling — they just need smarter positioning. Here’s what the data shows successful Myrtle Beach sellers are doing differently.

Local housing reports show the median sale price around $270,000, while the median list price often sits closer to $290,000. When a home is priced even slightly above comparable listings, it may never appear in a buyer’s search filter.

Practical steps:

• Review recent sold listings in your neighborhood or condo complex (not just active ones).

• Compare your price to homes that sold in 60–90 days.

• If showings have slowed after the first few weeks, consider a modest price correction (even 2–4%) to trigger fresh online visibility.

Buyers form opinions in seconds — especially those shopping from out of state. In coastal markets, listings with professional photos and updated staging move faster.

Checklist for better presentation:

• Brighten interiors and declutter heavily.

• Pressure-wash driveways, porches, and balconies.

• Emphasize lifestyle photos that capture the coastal living appeal — community pool, beach access, golf proximity, or outdoor entertaining space.

• For condos, include shots of parking, elevators, and amenities early in the gallery.

Many Myrtle Beach buyers live in other states and shop online months before visiting. Relying solely on the MLS limits exposure.

What effective sellers are doing:

• Combining traditional MLS listings with targeted social media ads and video tours.

• Making sure listing details are transparent — especially HOA fees, what they cover, and any rental restrictions.

• Refreshing the main photo every few weeks to push the listing back into “new” search feeds.

Out-of-area visibility matters. Homes marketed beyond local platforms tend to receive more inquiries and stronger offers.

The Myrtle Beach market is highly seasonal. Buyer activity peaks from April through August, then tapers off through winter. Listing outside that window isn’t a mistake — it just requires sharper pricing or extra marketing to offset slower traffic.

Timing tips:

• Track interest rates and local inventory reports; list when supply tightens.

• If your property has been active more than 60 days, update photography and description text to make it feel newly listed.

• Think of your first two weeks on market as your “premiere.” Homes that launch strong tend to sell closer to asking price.

Minor flaws can make buyers assume larger issues — especially in coastal environments where moisture and maintenance are constant concerns.

Focus on details that matter most:

• Repaint trim and touch up exterior wear.

• Replace dated lighting, hardware, and faucets.

• Address visible water stains, cracked grout, or cloudy windows.

• Consider a pre-listing inspection to identify any lingering problems before they become buyer objections.

Transparency and upkeep help your home stand out in a cautious market.

Homes that sell in Myrtle Beach’s shifting market share a few key traits:

• Realistic, data-based pricing.

• Clean, well-staged presentation.

• Clear, transparent listings that reach buyers both locally and out of state.

• Willingness to adapt when early feedback or market shifts demand it.

If your listing isn’t moving, start with the fundamentals: review price, refresh presentation, and extend your marketing reach. Small adjustments, backed by current market data, often make the biggest difference.